West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity style, and purpose. With a commitment to great design, approachability, and community, we aim to elevate the everyday—at home, at work, and away.
Our brand palette is a combination of our pop colors, neutral pastels, and base colors.
Usually used one at a time, paired with either black or white, or sometimes both.
Our icon system is an abstract and modern interpretation of the different West Elm categories.
Our tool kit of hand touches and small details add a fun and friendly element to our graphic language.
Our brand book manifesto illustrates how to use our personality toolkit to create a clear and consistent graphic language.
Art Direction & Graphic Design: Lindsay Keeley & Chrissy Ziegler